logiya sundar
what is digital marketing explain with examples
In today’s fast-paced digital age, businesses are constantly evolving to meet the demands of an online-driven world. One crucial aspect of this evolution is digital marketing – a dynamic field that has become the cornerstone of success for many enterprises. In this guide, we will break down the fundamentals of digital marketing, explore its key components, provide real-world examples, and offer insights on how beginners can embark on their digital marketing journey.
What is Digital Marketing ?
At its core, digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services. Unlike traditional marketing, which relies on offline channels like TV, radio, or print media, digital marketing leverages the power of the internet. It encompasses a broad spectrum of activities, all aimed at reaching and engaging with a target audience in the online space.