Case Study: Optimizing
Google Ads for Hotel

Overview

Hotel , wanted to improve its online presence and boost direct bookings. The challenge was to create cost-effective Google Ads campaigns that could drive meaningful conversions while maintaining a low cost per click (CPC).

Campaign Performance at a Glance

• Clicks: 530
• Impressions: 49,500
• Average CPC: ₹3.21
• Conversions: 44

The campaign was active from December 3 to December 21, 2024, and these results highlight the power of strategic ad placement and performance optimization.

Strategy and Execution

1. Targeted Keywords:
   The campaign focused on high-intent keywords like “luxury hotel in [location]” and “affordable stays near [landmark].” This ensured that the ads reached potential customers actively searching for hotel accommodations.

2. Ad Creative and Extensions:

   • Compelling ad copy emphasizing comfort, affordability, and proximity to key attractions.
   • Integrated call and location extensions to make it easy for users to contact the hotel or navigate to its location directly.

3. Audience Targeting:

   • Leveraged location-based targeting to focus on nearby cities and travel hubs.
   • Used demographic targeting to appeal to travelers aged 25–45, the primary audience for boutique hotels.

4. Remarketing Campaigns:
   Retargeted users who had visited the website but hadn’t completed bookings, offering exclusive discounts or added amenities like free breakfast.

Results

• 530 Clicks from 49,500 Impressions:
  The campaign achieved an impressive click-through rate (CTR) by focusing on relevant keywords and eye-catching ad creatives.

• ₹3.21 Average CPC:
  A low CPC was maintained, demonstrating the efficiency of the bidding strategy and keyword optimization.

• 44 Conversions:
  With 44 successful bookings, the conversion rate reflects strong ad performance and high intent among the audience.

Key Takeaways

This campaign for Hotel Bluemoon highlights the importance of:

1. Keyword and Audience Targeting: Reaching the right audience at the right time.
2. Ad Extensions: Enhancing ad visibility and engagement.
3. Budget Optimization: Achieving cost-effective clicks and conversions.

If you’re looking to create similar results for your business, let’s connect and optimize your Google Ads strategy!