Google Ads Audit Template: A Comprehensive Checklist (+ Free Template!)

Conducting a Google Ads audit is a crucial step for marketers and business owners to ensure their campaigns are optimized, relevant, and delivering maximum ROI. An audit offers valuable insights into how your ads perform, identifies areas for improvement, and provides a foundation for strategic changes. In this guide, we’ll explore a comprehensive Google Ads audit checklist, covering every key area to optimize for better performance. Plus, get access to a free template to streamline your audit process.