What is PPC, and what are the uses of it?

In the fast-paced digital landscape, businesses are constantly seeking ways to enhance their online presence and drive targeted traffic to their websites. Pay-Per-Click (PPC) advertising has emerged as a powerful tool in the realm of digital marketing, offering a direct and effective way to reach potential customers. In this guide, we’ll delve into the world of PPC, exploring its uses, advantages, and how you can harness its potential for your business.